Joe Jonas debuted his new track, Heart by Heart, on Thursday, April 24, and he used the world's oldest social network to do it: the bar. Jonas, 35, performed the song and shot part of its accompanying music video live at an event for Heineken at its Off Socials Bar, which offered an ironic, offline take on the global addiction to social media and our phones. This is a really fun event, I mean Heineken has been an amazing partner, we created a really fun campaign, he told Us Weekly.
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